Field Notes The stack

You’ve already invested in making great liquid.

Each barrel is an investment that appreciates over many years. Yet many distilleries consider only a tiny portion of a barrel's lifecycle when they plan process improvements--and they often focus on the portions where little value is actually created.

Typical investments in a barrel’s lifecycle.

  1. Before storage

    Months

  2. In storage

    4 to 12 years

  3. After storage

    Weeks

Before storage

Making the distillate, charring the barrel, filling.

  1. 01 Distillation equipment and controls
  2. 02 Quality grains and ingredients
  3. 03 Time and craft in making the distillate
  4. 04 Barrel fill equipment

In storage

  1. 01 The storage warehouses themselves
  2. 02 The team that moves barrels around for years

Where Barrel Scout lives

The longest phase. Where the value forms. Where most software has the least visibility.

After storage

Dumping, bottling, packaging, selling, telling the story.

  1. 01 Dump and bottling equipment
  2. 02 Labeling and packaging
  3. 03 Distribution relationships
  4. 04 Sales and marketing
  5. 05 Brand, tourism, and storytelling

Have you invested enough in your inventory's longest phase, where most of the ultimate value is actually created?

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